From Motherboard:

“To Edwin Land, the scientist who invented Polaroid, the SX-70 color camera was the height of his achievement. The first instant SLR, it could develop photos automatically in broad daylight. And it was a model of elegant design. Fold it up and it fit right inside your polyester suit pocket.

“This ‘orientation film,’ directed by Glen Fleck and David Olney, produced by the Eames Bros, and newly restored by Devious Design, is the height of gadget advertising: no frills, no shine, but much explanation, about how the camera works, how to use it, and how it’s made. It makes you feel like a human learning about a tool, and not the tool itself.”

Notes

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   ha oh wow, i almost thought that this was an actual broadcast company &that the Dharma Initiative was real -__-

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   70’s but I still want one haha

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    repost but encoded @ better quality]

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