“Etiquette is all about obstacles and restraint. But technology, especially cellphone and texting technology, dissolves obstacles.”

Not usually the biggest David Brooks fan, but I can get behind his piece in today’s NYT:

Once upon a time — in what we might think of as the “Happy Days” era — courtship was governed by a set of guardrails. Potential partners generally met within the context of larger social institutions: neighborhoods, schools, workplaces and families. There were certain accepted social scripts. The purpose of these scripts — dating, going steady, delaying sex — was to guide young people on the path from short-term desire to long-term commitment.
Over the past few decades, these social scripts became obsolete. They didn’t fit the post-feminist era. So the search was on for more enlightened courtship rules. You would expect a dynamic society to come up with appropriate scripts. But technology has made this extremely difficult. Etiquette is all about obstacles and restraint. But technology, especially cellphone and texting technology, dissolves obstacles. Suitors now contact each other in an instantaneous, frictionless sphere separated from larger social institutions and commitments.
People are thus thrown back on themselves. They are free agents in a competitive arena marked by ambiguous relationships. Social life comes to resemble economics, with people enmeshed in blizzards of supply and demand signals amidst a universe of potential partners.
The opportunity to contact many people at once seems to encourage compartmentalization, as people try to establish different kinds of romantic attachments with different people at the same time.

It seems to encourage an attitude of contingency. If you have several options perpetually before you, and if technology makes it easier to jump from one option to another, you will naturally adopt the mentality of a comparison shopper.